Stop Writing Emails People "Love"
Why Great Writing Isn't Making You Money
“People really liked the emails.”
That’s what a creator told me last week. She was obviously frustrated.
Because “people really liked the emails” came right before: “...but nobody’s buying.”
I get it. I’ve been there. You write something you’re proud of. Someone replies and says it felt like reading a good story. You screenshot it for your testimonial wall and feel great for an hour.
Then you check your sales dashboard and there’s not much happening.
Here’s what I’ve noticed working with newsletter writers: the ones who get the most compliments are often the ones who struggle the most with revenue.
Because they’re writing complete, satisfying, self-contained emails. The reader finishes, nods, and moves on. There’s no reason to click. No bridge to an offer. No gap left to fill.
The fix isn’t to write worse emails. It’s to write emails that create curiosity instead of delivering the whole answer. Stories that end with a reason to want more—not a neat little bow.
Your reader should finish your email thinking “I want to go deeper on this”—not “well, that was helpful.”
Matt “Curiosity Sells” Ragland
P.S. If you want to get a feel for how to improve your story to offer bridge, check out Fast Drafts. All you need is a “story spark” and it will help you turn it into a newsletter that sells without being salesy.
P.P.S. If you already have a newsletter and an offer but you’re not making consistent revenue from them — that’s exactly who Inbox to Income is for. I personally edit your newsletters and your offers, not just give feedback. Learn more here.